Emergency SMS will now override Do Not Disturb
The CA has directed Safaricom, Airtel, Telkom Kenya and Jamii Telecommunications to deliver government-authorised emergency alerts to every active subscriber, overriding DND settings and prior opt-outs, with effect from 1 October. Messages come through government-designated platforms including short code 1590 and require official authorisation; the carve-out covers approved emergency preparedness, disaster and El Niño messages only, and ordinary commercial SMS stays subject to consent as before. The authority grounded the order in operators' own licence obligations to carry public information during major disasters when directed. Today's National Early Warning System simulation is the first live test, with operators required to show readiness beforehand. The design question worth watching is discipline: a channel nobody can mute is valuable exactly as long as it is used sparingly.
Source: TechTrends KE · Techweez